Birria, which was once known as a regional Mexican food, has taken on a life of its own in the U.S., becoming a social media star and fast-food darling. Traditionally, birria is a beef or goat stew, slow cooked with spices and chiles to give the meat lots of flavor. Birria tacos use the slow-cooked meat as a filling and usually include a consommé on the side to dip the taco. Over the past four years, birria has seen its presence on restaurant menus grow 412%, largely thanks to midscale and casual-dining chains, according to market research firm Datassential. It has made the jump from Mexican-focused restaurants to eateries with broader menus, such as Sugar Factory’s American dining spots and Bowlero’s bowling alleys. Mexican-inspired fast-food brands such as Qdoba, El Pollo Loco, Del Taco and even Taco Bell have released their own versions of birria, turning it into a new menu staple. And the…
