The NCAA Women’s Basketball National Championship is set to smash viewership records as star players and greater TV coverage drive more fans than ever to the sport. The matchup between Iowa and South Carolina, both No. 1 seeds, is slated for 3 p.m. Sunday at the Rocket Mortgage Fieldhouse in Cleveland. Friday night’s matchup between Iowa and No. 3 seed UConn was the most-watched women’s college basketball game ever, and broke ESPN’s record as the most-watched basketball game in the network’s history, college or pro, with 14.2 million viewers and a peak of 17 million. According to Richard Dietsch, a sportswriter at The Athletic, that’s more than any World Series game last year, any NBA Finals game last year, and every Daytona 500 since 2013. On Saturday, TickPick said the ‘get-in’ price for Sunday’s women’s final was $555 — a record. Ratings for Friday night’s women’s semifinals games, which saw…
